Above the Fold Weekly

Above the Fold Weekly is a newsletter and archive that tears down one landing page each week. Every issue marks up a full-page screenshot with notes on headline, proof, layout, calls to action and what the editors would test next. The archive holds 160 issues, searchable by industry and page type.

It's made for designers, marketers and founders who write their own landing pages and want to learn by example instead of rules. It is free, supported by one sponsor slot per issue. The caveat: the teardowns are opinions without conversion data, since the editors don't have access to the companies' numbers, so treat them as hypotheses to test.