Paid Acquisition Manager

Fernway pairs language learners with native speakers. We spend about €400,000 a month on paid social to find new learners, mostly on Meta and TikTok, and we want each euro to bring in people who keep talking after week one.

You'll own paid acquisition across all channels. In the first 90 days you'll restructure campaigns around languages instead of countries, work with our designer on a creative testing routine of 15 new ads a week, and fix our attribution setup so we trust the cost per retained learner. You'll use Meta Ads, TikTok Ads and AppsFlyer, and report to the head of growth.

The marketing team lives in European time zones and meets on Monday and Thursday mornings. Test results go in a shared log, and you're trusted with the budget without daily sign-offs.