Product design for software people use all day

I'm Adaeze Nwosu, an independent product designer. For more than a decade I've worked on B2B and fintech products where screens are dense, mistakes cost money and users are busy professionals who notice every extra click.

Before going independent in 2021, I was head of design at Pennant Payments through its Series B, where I grew the design team from two people to nine and shipped the merchant dashboard used by 40,000 businesses. Before that I was a senior product designer at Gridfield Analytics, working on reporting tools for operations teams, and I started out at a small studio designing internal tools for banks and insurers.

My work sits where research, interaction design and product strategy meet. I like to start with the data a team already has, talk to the people who are stuck, and then make a small number of decisions that move the numbers. I write a lot: decision logs, trade-off notes and handover documents, so the reasoning outlasts the engagement.

I work with two or three clients at a time, usually for three to six months, embedded with product and engineering. Outside client work I mentor early-career designers, write a monthly newsletter about designing for finance and operations teams, and teach a short course on accessible data tables.