Bullets to draft
Three bullet points become a structured 1,500-word post.
Voice match38 docs indexed
A writing model tuned on your own archive
Draftwell learns your brand voice from the writing you already have, then drafts blog posts, emails and product copy you only need to edit — with tone rewrites and SEO checks built into the editor.
Used by 22,000 marketers and founders
Drafting with teams at
- Lanternfish
- Copperleaf
- Northgale
- Pollen & Co
- Wrenfield
- Juniper Ops
- Saltmarsh
- Bramble
Why it works
Built around how good writers actually revise
Write, rewrite and check without copying text between four tabs.
Rewrite
Same sentence, the tone you meant
Highlight a line that came out stiff and try it friendly, formal or confident side by side. Draftwell keeps your facts and product names intact and only changes how the sentence lands.
Brand voice
A voice profile you can actually read
After you add samples, Draftwell shows what it learned: how warm, direct or playful you are, your average sentence length, the words you love and the ones you never use. Move a slider and every new draft follows.
SEO
An SEO score that explains itself
Set a target keyword and watch the score move as you write. The checklist names exactly what's missing — keyword in an H2, a meta description under 155 characters, two internal links. It never asks you to stuff keywords.
- Learns your voice. Upload 5 to 50 samples: posts, newsletters, sales pages.
- Long-form drafts. Give it a working title and three bullet points.
- Rewrite by tone. Select any sentence and switch it to friendly, formal, confident or shorter.
- SEO while you write. Target keyword, headings, internal links, meta description and readability are scored live.
- Grammar and house style. Catches typos, passive voice and your team's pet phrases.
- Write in 12 languages. Draft in English, then adapt for German, Spanish or Japanese readers with the same voice profile — not a word-for-word translation.
Features
A sharp editor and a fast first draft, in the same window
Write, rewrite and check without copying text between four tabs.
Learns your voice
Upload 5 to 50 samples: posts, newsletters, sales pages. Draftwell builds a voice profile with traits, banned words and sentence length you can tweak.
Long-form drafts
Give it a working title and three bullet points. Get a structured 1,500-word draft with headings, examples and a call to action.
Rewrite by tone
Select any sentence and switch it to friendly, formal, confident or shorter. The meaning stays; the throat-clearing goes.
SEO while you write
Target keyword, headings, internal links, meta description and readability are scored live. No separate tool, no copy-paste.
Grammar and house style
Catches typos, passive voice and your team's pet phrases. House rules like "sign up" versus "signup" are enforced on every draft.
Write in 12 languages
Draft in English, then adapt for German, Spanish or Japanese readers with the same voice profile — not a word-for-word translation.
The editor
Everything a good editor does, even at 2 a.m.
Drafting, rewriting and checking in one window, all tuned to your voice.
Average time to a complete first draft.
20+ formats
From cold emails to changelog entries.
Not training data
Your samples and drafts never train shared models.
Rough to ready
Grammar, clarity and tone fixed in a single pass.
One shared voice
Staff writers, freelancers and agencies use one profile.
What happens when the blank page goes away
- marketers and founders
- 22k
- drafts written
- 1.3M
- average voice match
- 94%
- average rating
- 4.8/5
Pricing
Priced per writer, not per word
Every plan includes unlimited short-form writing and tone rewrites. Upgrade for more voices and unlimited long-form.
Solo
For founders writing their own copy.
$19per month
Choose Solo- 1 brand voice
- 30 long-form drafts a month
- Basic SEO checks
- Export to Markdown and .docx
Pro
Most popularFor marketers who publish every week.
$39per month
Choose Pro- 3 brand voices
- Unlimited long-form drafts
- Full SEO scoring and briefs
- 12 languages
- CMS webhook export
Team
For content teams of 3 or more.
$29per seat / mo
Talk to sales- Everything in Pro
- Unlimited brand voices
- Shared style guide
- Approval workflow
- SSO and admin roles
Prices in USD, billed monthly. Save 20% with yearly billing. Cancel anytime from your billing page.
Testimonials
Writers who kept their own voice
Sample reviews written for this template. Replace them with your own.
“I fed it 40 newsletter issues. The first draft used my sign-off and my habit of opening with a question. Slightly unnerving.”
Nadia HaddadNewsletter Writer“Our product pages went from "copy pending" to live in a week. The SEO checklist caught three missing meta descriptions.”
Owen FletcherFounder“Four freelancers, one voice profile. Readers can't tell who wrote which post anymore, which is the whole point.”
Priyanka NairContent Lead“The tone rewrite saves my follow-up emails. I write it annoyed, click Friendly, and send something I won't regret.”
Sam OkonkwoAccount Executive“It flagged "utilize" every single time. Turns out I'd used it 31 times in one quarter. I've stopped.”
Ingrid HolmMarketing Manager“Our pricing guide reached page one for its main keyword two months after we reworked it with the SEO checklist.”
Diego AlvarezGrowth Marketer
FAQ
Questions, answered
Can't find what you're looking for? A real person on our team replies within a few hours.
How many samples does it need to learn our voice?
Five pieces of at least 300 words each give you a usable profile. Around 30 pieces, mixing blog posts, emails and landing pages, usually pushes the voice-match score above 90%. Add or remove samples anytime; the profile updates within a minute.
Do you train AI models on my writing?
No. Your samples and drafts are used only to build your private voice profile and generate your drafts. They never train shared models, and our model providers are contractually barred from training on them. Delete a workspace and everything is gone within 30 days, backups included.
Is the output original?
Every draft is generated fresh from your brief, and long-form drafts run through a plagiarism check against the public web before you see them. Any matching passage longer than 12 words is highlighted so you can rewrite or cite it.
What counts as a long-form draft?
Anything over 500 words: blog posts, guides, case studies, long newsletters. Emails, product descriptions, ad variants and rewrites are unlimited on every plan and never count toward the monthly limit.
How does the SEO score work?
You set a target keyword and Draftwell checks about 20 on-page factors: keyword in the title and H2s, meta description length, internal and external links, image alt text, readability and heading structure. It can't promise rankings; it makes sure the basics are never the reason you don't rank.
Does it work with our CMS?
Every plan exports drafts as Markdown, HTML or .docx, and copying into most editors keeps formatting intact. Pro and Team can push drafts to any CMS via webhook, including title, slug, meta description and image alt text.
Can I cancel or switch plans?
Yes, from the billing page at any time. Upgrades take effect immediately and are prorated; downgrades apply at the next billing date. If you cancel, you keep access until the end of the paid month and can export every draft first.
Your next post is already half-written
Add five samples, write one brief, and read a draft in your own voice in under ten minutes.
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