Issue No. 12 — The independent podcast

Notes on publishing a show people finish

A good episode survives a bad edit. It rarely survives a quiet guest, a broken feed or a host that guesses its numbers. Wavelot fixes the last three.

We count a download the way advertisers do: one listener, one episode, one day, bots filtered out. It is a smaller number than some hosts show you, and it is the one sponsors trust.

Fig. 1 — Episode 112, leveled, transcribed and split into chapters.Processing: 2 min 40 s
leveled on every upload
-16 LUFS
directories in one click
9
upload to live
3 min

Why it works

Built for shows that want to be around in five years

01 Distribution

Every directory, with a status light for each

Connect your show to the major podcast apps once. Wavelot submits the feed, checks each listing every hour and shows you which ones are live, pending review or need attention, so you never learn about a broken listing from a listener.

  • 9 directories in one click
  • Hourly listing checks
  • Feed validation on publish

02 Analytics

Download numbers a sponsor will accept

Daily downloads per episode, top apps and top countries, counted to the IAB 2.2 standard. Export a clean sponsor report as a PDF or share a live link that updates itself.

  • IAB 2.2 certified
  • Country and city breakdown
  • Shareable sponsor reports

03 Transcripts

Transcripts with timestamps and chapters

Every episode gets a speaker-labeled transcript with timestamps, plus chapter markers at topic changes. Listeners can skip to a chapter in their app, and search engines can finally read your show.

  • Speaker labels
  • Editable chapter markers
  • SRT and VTT export

Features

Everything between the last edit and the first listener

Hosting, distribution, stats and money. The parts of podcasting that are not talking into a microphone.

  1. I.

    Automatic leveling

    Every upload is normalized to -16 LUFS with a true-peak limit, so a quiet guest and a loud host end up at the same volume.

  2. II.

    One feed, every app

    Publish to Apple Podcasts, Spotify, YouTube Music, Amazon Music and the open directories from one valid, fast RSS feed.

  3. III.

    Downloads you can quote

    IAB-certified counting with bots and duplicate requests filtered out. Break numbers down by episode, app, country and city.

  4. IV.

    Transcripts and chapters

    Speaker-labeled transcripts in about two minutes, plus suggested chapter markers you can rename and drag into place.

  5. V.

    Dynamic ad insertion

    Mark ad slots once and swap sponsor reads across your whole back catalog. Target by country and set an end date.

  6. VI.

    Private supporter feeds

    Give paying listeners a personal RSS link with bonus and ad-free episodes. Revoke one link without touching the others.

Quietly carrying a lot of audio

shows hosted
18.4k
downloads served last year
410M
feed uptime, trailing 12 mo
99.98%
average transcript time
2 min

Testimonials

Placeholder portrait of Samuel Achebe (illustration)
“Downloads dropped 18% when we switched hosts. Then our sponsor said these were the first numbers they believed.”
Samuel Achebe — Producer, news podcast
  • “Our guests record on laptop mics from three time zones. The leveling makes them sound like they sat in the same room.”
    Placeholder portrait of Erin CallowayErin CallowayHost, interview show
  • “The supporter feed replaced a clunky membership plugin. 312 listeners pay $5 a month and get the episodes ad-free.”
    Placeholder portrait of Mei Lin ZhouMei Lin ZhouIndependent podcaster
  • “Transcripts with chapters got our episodes showing up in search. Organic listens are up about a third since spring.”
    Placeholder portrait of Priscila DuartePriscila DuarteMarketing lead, B2B show

Pricing

Monthly plans. Unlimited downloads on all of them.

Pay for upload hours, not for listeners. We never charge you for a show that grows.

  1. 01

    Solo

    One show, publishing every week or two.

    1 show · 3 upload hours a month · Loudness leveling · Basic analytics

    $12per month

  2. 02

    Studio

    For shows with sponsors or supporters. — Most popular

    3 shows · 12 upload hours a month · Transcripts and chapters · IAB analytics · Supporter feeds · Ad insertion

    $29per month

  3. 03

    Network

    For networks and production teams.

    Unlimited shows · 40 upload hours a month · Network-wide ad campaigns · Team roles · Priority support

    $79per month

Prices in USD, billed monthly. 14-day free trial, no card required. Save two months on yearly billing.

FAQ

Questions, answered

Something else? Our support team are podcasters too and usually reply within a few hours.

Can I move my existing show without losing subscribers?

Yes. Paste your current RSS feed URL and we import every episode, show notes and artwork. You then set a 301 redirect at your old host, and podcast apps follow it automatically. Subscribers keep listening without doing anything.

What counts as an upload hour?

The length of the audio you publish. A 54-minute episode uses 54 minutes. Hours reset every month, and if you go over we ask you to upgrade rather than silently charging overage fees.

What does loudness leveling actually do?

We measure each upload and normalize it to -16 LUFS for stereo (-19 for mono) with a -1 dB true-peak ceiling, the targets most podcast apps expect. You can switch it off per episode, and the original file is always kept.

Which audio formats can I upload?

WAV, MP3, M4A, AAC, FLAC and AIFF up to 2 GB per file. We publish a 128 kbps MP3 by default, which is what most podcast apps expect, and keep your original upload.

How are downloads counted?

To the IAB 2.2 podcast measurement guidelines: repeated requests from the same listener within 24 hours count once, and known bots, crawlers and prefetches are filtered. That is why sponsors accept the numbers.

How do supporter feeds work?

Each paying listener gets their own private RSS link that works in most podcast apps. You can connect your existing membership platform or sell access directly, and revoke any single link if it gets shared.

What happens if I cancel?

Cancel anytime from billing settings. Your feed keeps working until the end of the paid month, and you can export every episode and redirect your feed to a new host, so leaving takes the same five minutes as arriving.

Live demo · Wavelot— View template →