01 — Tallyway · 2025Halving time to first expense report for a spend toolRebuilt the first-run experience of an expense tool so new finance admins reach their first approved report in one sitting, not three.View case study
Product designer for B2B SaaS and fintech
Clear, careful product design for teams that handle money
I'm Elin Sjöberg, an independent product designer for B2B SaaS and fintech. I help teams fix the flows that cost them customers, starting with the evidence they already have and ending with numbers they can check.
- 13 yrs
- designing B2B and fintech
- 40+
- products and features built
- 2–3
- clients at a time, at most
Elin Sjöberg
Product designer
Stockholm, Sweden
Two project slots open from January 2027
Selected work
Case studies with the numbers left in
Six projects from the last four years: the problem, the research, the decisions I'd make again and the ones I wouldn't, and what changed afterwards.
Kind words from clients
Elin Sjöberg asked for our support tickets before asking for a brief. Two weeks later we had a ranked list of fixes, and the top three paid for the engagement within a quarter.
Elena VargaHead of Product, Orchard HR
“A rare designer who is as comfortable in a spreadsheet as in a usability session, often on the same afternoon. Our engineers asked to keep the decision log format.”
Tobias BrandtEngineering Manager, Brindle Capital“We hired for a pricing page and got a clearer plan structure, a simpler sales story and an honest write-up of the test that failed.”
Grace MwangiCEO, Signalpost“The accessibility work was meticulous, but what I remember is how Elin Sjöberg brought engineering along. Nobody felt audited; everyone felt taught.”
Rafael CostaProduct Lead, Quayside Pay
I'm Elin Sjöberg, an independent product designer. For more than a decade I've worked on B2B and fintech products where screens are dense, mistakes cost money and users are busy professionals who notice every extra click.
- 13 yrs
- designing B2B and fintech
- 40+
- products and features built
- 2–3
- clients at a time, at most
- Figma
- FigJam
- Maze
- Dovetail
- Amplitude
- Storybook
- Notion
- Linear
Have a flow that's quietly costing you customers?
Send me the flow and the number you'd like to move. I'll reply with how I'd approach it, what I'd look at first and what it would cost.
Two project slots open from January 2027