Selected work

Case studies with the numbers left in

Six projects from the last four years: the problem, the research, the decisions I'd make again and the ones I wouldn't, and what changed afterwards.

Tallyway2025

Halving time to first expense report for a spend tool

Rebuilt the first-run experience of an expense tool so new finance admins reach their first approved report in one sitting, not three.

  • Activation
  • B2B SaaS
  • Onboarding

Haulmark2024

A design system built from a freight platform's densest screen

Tokens, components and an adoption model for a freight platform built by four teams, with 41 button styles and six separate tables.

  • Design systems
  • Logistics
  • Data-dense UI

Larkspur Bank2025

Card controls people can find in a panic

Freeze, spending limits and merchant blocks for a mobile bank, designed for the anxious minute after someone realises their card is gone.

  • Fintech
  • Mobile banking
  • Trust

Payfold2023

Taming a 40-column admin table for payroll specialists

Redesigned the internal table payroll specialists use to review thousands of employee records before every pay run, cutting review time and missed errors.

  • Internal tools
  • Data tables
  • Payroll

Signalpost2024

A pricing experiment that lifted paid conversion by a fifth

Three rounds of tests on a product analytics company's pricing page, including the round that lost, and the plan structure that finally made sense to buyers.

  • Pricing
  • Experimentation
  • SaaS

Quayside Pay2022

An accessibility overhaul for an invoicing and payments app

Took a payments app from 212 WCAG failures to a clean AA re-audit, and fixed the flows that screen reader and keyboard users depend on.

  • Accessibility
  • WCAG 2.2
  • Payments

Have a flow that's quietly costing you customers?

Send me the flow and the number you'd like to move. I'll reply with how I'd approach it, what I'd look at first and what it would cost.

Two project slots open from January 2027

Live demo · Noah Bergmann— View template →