New case study: card controls that cut lost-card calls by 44%Read the case study

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Case studies with the numbers left in

Six projects from the last four years: the problem, the research, the decisions I'd make again and the ones I wouldn't, and what changed afterwards.

Tallyway2025

Halving time to first expense report for a spend tool

Rebuilt the first-run experience of an expense tool so new finance admins reach their first approved report in one sitting, not three.

  • Activation
  • B2B SaaS
  • Onboarding

Haulmark2024

A design system built from a freight platform's densest screen

Tokens, components and an adoption model for a freight platform built by four teams, with 41 button styles and six separate tables.

  • Design systems
  • Logistics
  • Data-dense UI

Larkspur Bank2025

Card controls people can find in a panic

Freeze, spending limits and merchant blocks for a mobile bank, designed for the anxious minute after someone realises their card is gone.

  • Fintech
  • Mobile banking
  • Trust

Payfold2023

Taming a 40-column admin table for payroll specialists

Redesigned the internal table payroll specialists use to review thousands of employee records before every pay run, cutting review time and missed errors.

  • Internal tools
  • Data tables
  • Payroll

Signalpost2024

A pricing experiment that lifted paid conversion by a fifth

Three rounds of tests on a product analytics company's pricing page, including the round that lost, and the plan structure that finally made sense to buyers.

  • Pricing
  • Experimentation
  • SaaS

Quayside Pay2022

An accessibility overhaul for an invoicing and payments app

Took a payments app from 212 WCAG failures to a clean AA re-audit, and fixed the flows that screen reader and keyboard users depend on.

  • Accessibility
  • WCAG 2.2
  • Payments
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