Rebuilding a homewares storefront for mobile buyers
A themed storefront weighing 6.1 MB per product page became a headless Astro build that loads in just over a second on a mid-range phone, with a shorter checkout to match.
Web development studio · est. 2017
Booking projects from February 2027
Small BatchSoftware
Your site is slow. We fix that for a living.
Six-second product pages, checkouts that leak buyers, ops teams living in spreadsheets. We have rebuilt all three, measured before and after, and we will show you the numbers.
- projects shipped since 2017
- 60+
- median LCP across launches
- 1.2 s
- people, every one hands-on
- 7
Selected work
Six projects, measured before and after
Storefronts, booking, internal tools and a couple of rescues. Each case study shows the starting numbers, the decisions we made and what changed once it shipped.
Replacing 14 spreadsheets with one dispatch dashboard
A regional freight company ran dispatch, driver hours and invoicing across 14 shared spreadsheets. We replaced them with one dashboard that dispatchers open at 6 a.m. and close at 7 p.m.
An offline-first app for field engineers
Engineers inspecting water meters filled in paper forms that were typed up days later. We built a mobile app that works with no signal and syncs photos and readings when it can.
Online booking for a physiotherapy clinic network
Twelve clinics took bookings by phone, and front desks spent three hours a day on the line. We built online booking that respects clinician rules and syncs with their practice software.
Moving a 9,000-page publisher off a legacy CMS
A food publisher was stuck on an unsupported CMS with a 40-minute publish cycle. We migrated 9,000 pages to a headless CMS and static front end without losing search traffic.
A performance rescue for a grocery subscription app
A meal-kit subscription app had grown slow enough that customers missed their weekly cut-off. In six weeks we fixed the front end, the queries and the caching behind the menu page.
Clients and partners
- Hearthline Goods
- Cobalt Physio
- Brightwell Freight
- Marrow & Co
- Ostra Clinics
- Pinecrest Supply
- Fernway Utilities
- Lumen Pantry
About the studio
A small studio, on purpose
Small Batch Software is six engineers and a designer who build web apps, storefronts and internal tools. Everyone who joins your kickoff call writes code on your project.
- 2017–nowFounders and engineering leadSmall Batch Software
- 2012–2017Lead developers, commerce teamHarrow & Finch Agency
- 2010–2014Backend engineer, paymentsTillpoint
Services
Four ways to work with us
Every engagement starts with a paid discovery or audit, so you get a written plan and a fixed price before committing to a build.
E-commerce builds
Headless or themed storefronts on Shopify or a custom stack, built for mobile buyers and measured on conversion, not on how the homepage looks in a pitch deck.
From $38,000
Web apps and booking
Customer-facing web apps with real business rules: booking, quoting, accounts and payments. Typed end to end and tested where mistakes cost money.
From $45,000
Internal tools
Dashboards and back-office tools that replace spreadsheets and copy-paste. Designed for people who use them all day, with keyboard shortcuts and sensible permissions.
From $28,000
Performance rescues
A fixed-length engagement to find why your site or app is slow, fix the worst causes alongside your team and leave guardrails so it stays fixed.
From $18,000
Testimonials
What clients say about working with us
“They asked for our analytics before they asked about colours. Every decision in the rebuild was tied to a number, and the numbers moved.”
Nadia OseiHead of E-commerce, Hearthline Goods“The handover week was the best part. Our two developers now own the system, and the runbook has already saved one Saturday.”
Tom FeldmanCTO, Pinecrest Supply“Fixed price, weekly demos, no surprises. When the practice software API turned out worse than expected, they told us that week and showed us the plan B.”
Martin AchebeOperations Manager, Cobalt Physio